Margin Notes

GLOSSY: AMBITION, BEAUTY, AND THE INSIDE STORY OF EMILY WEISS’S GLOSSIER BY MARISA MELTZER

Nov
28

When Emily Weiss, founder of the cosmetics company Glossier, was a high school student in Connecticut, she got a job babysitting for a neighbor who worked for Ralph Lauren. Her belief that it “just can’t hurt to ask” led her to inquire about the possibility of an internship and soon after, she was interning in the women’s design department. Weiss’s boss at Ralph Lauren was so impressed by her, that she recommended her for an internship at Teen Vogue. And her boss at Teen Vogue was so impressed that she recommended her for a role on the MTV reality show The Hills. These backstories set the stage for the combination of entrepreneurship, drive, connections, and never letting a possible opportunity go unexplored that led Emily Weiss to launch Glossier as a start-up in 2014 and lead its growth to an expected 275 million dollars in sales this year.

Weiss had been writing a beauty blog called Into the Gloss and saw the potential market for her own products. After securing initial angel investors and venture capital funding in 2013, Weiss started Glossier the following year with only 4 products and the slogan “Born from content; fueled by community.”

Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier by Marisa Meltzer is much more than a business biography. It also explores the challenges faced by women in leadership roles, examines the phenomenon of influencer marketing, and analyzes the problematic and diminishing nature of the term, “Girl Boss.”

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